
Attention–first creative
Dave is an experienced creative director with a proven history of creating groundbreaking work through the spectrum of modern media. A strategically driven thinker. Always looking for new ways to solve problems. Obsessed with the details. And wearer of many hats (both literally and metaphorically).
He has worked with high-profile brands and guided award-winning creative on some of Australia’s most loved brands including Tourism Victoria, Toyota AFL, St George Bank, Nike, Nestle, Suncorp, Emirates, Canon Australia, Hyundai, Liquid I.V., and Brookvale Union.
His strategic mindset was formed earlier on in his career at the The George Agency in Melbourne, where he helped launch and define brands such as St.George Bank and New World Supermarkets. His contributions were instrumental in the agency receiving B&T’s Emerging Agency of the Year award in 2003.
In 2006 he joined Publicis Mojo, where he honed his digital expertise & creative nous with the industries best, spearheading innovative projects like personalised video content for Hertz, the award-winning Maxibon Man-Chew for Nestle, and feature-length documentary The Art of Walking for Tourism Victoria, which aired on National Geographic in 16 countries.
Dave’s passion for ideas that can change the world, and desire to use his talents for good, saw him move to Sydney in 2010 where he soon co-founded The Change• Community, a socially conscious agency helping like minded brands & start ups realise their potential.
In 2015, he was lured back into big agency land where he joined Leo Burnett Sydney as the creative lead for Canon Australia, delivering award-winning creative over a 6 year span.
He guided award-winning work for Hyundai Australia and White Ribbon at Innocean, his work for White Ribbon Australia winning the D&AD Yellow Pencil for Magazine & Newspaper Design.
And most recently at Hello, Sydney’s leading social-first agency, where he helped spearhead the creative department, winning awards for Liquid I.V. and Brookvale Union.