Taking on McDonald’s french fries with Oliver’s steamed green beans.

For decades the only food available at highway rest areas has been junk food. That is until now.

Oliver’s Real food is located on some of Australia’s busiest highways and offers quality healthy fast food along with educational materials promoting the benefits of eating and living well. And importantly, these guys are truly passionate about how their offering benefits people’s lives.

So when asked how we could lend a hand, we first developed the creative brand platform of ‘FEED YOUR GOOD’. Then to increase brand awareness we created freeway billboards promoting Oliver’s ‘Steamed Green Beans’ in the same way that ‘fries’ are by the competition – as a side order complimenting a main purchase.

In the first twelve months of the initiative, sales of Steamed Green Beans increased by 955% & total store revenue increased by 19%.