Hijacking Sydney's running  culture by injecting a bit a fun into it! And picking up a gong at Mumbrella Awards!

Liquid I.V.'s Funnest Fun Run was tailor made for their audience, the conscious quencher, to help Aussies put the fun back into fun runs and stay hydrated along the way.

Spearheaded by radio and podcast duo Lu and Jarch, we recruited 72 runners including the Olympian Peter Bol, who participated across 4 fun activity stations including a puppy patting pen, yoga sessions, a massage parlour and a glam bar.  With 31 creators and influencer talent, and major PR beats, the campaign reached over 10 million Aussies.

“As a fellow runner myself, I can attest to runs not being that fun… especially when dehydration kicks in! But we loved Hello’s unique spin on bringing the fun back to running,” said Liquid IV. Australia senior brand manager Harrison Power.

"Running has become incredibly popular in Australia in recent years. So, the fact that 90% of Aussies don’t find running fun, showed there was a real tension at play and an opportunity to flip the script with Liquid I.V.’s Funnest Fun Run."