Santa Claus meets Mad Max in this personalised video experience.

Have you been naughty or nice? That was the question we asked Hertz customers before taking them on an unexpected thrill ride to collect their little Christmas gift from Hertz. It was Santa Claus meets Mad Max in this personalised video experience featuring eight unique story options.

Recipients were encouraged to invite their friends for a similar white-knuckled ride, but not before sharing a few little secrets with Santa. These details were translated into a customised video sequence, with text overlays motion-tracked against the video in a seamless fashion.