A feature-length documentary on the power of walking, to promote Victoria’s Great Ocean Walk.

To generate awareness of the Great Ocean Walk, Tourism Victoria’s latest nature-based product, we created a feature-length film that showcased in vivid colour the sheer scale and splendour of the region while exploring the inspiring and powerful action that is walking.

We invited three remarkable people, each with an inspiring walking story, to simply walk: John Francis, radical environmentalist and Planetwalker; Katarina Witt, the world’s greatest figure skater who now helps kids with disability; and Michael Milton, Australian Paralympian who conquered Mt Kilimanjaro on one leg.

At the heart of the campaign was a rich web experience that followed in their footsteps - watch the documentary from beginning to end, in bite-size pieces, or just a section.