Lighting the way forward with Hyundai’s all-electric IONIQ range.

There’s a growing feeling that technology & innovation is becoming increasingly pervasive – that technology and innovation doesn’t better humanity, but rather harms us.

So to launch Hyundai’s latest range of electric cars, we took the IONIQs ‘Vehicle-to-Load’ feature and created an experiential lighting display powered entirely by car. Teaming up with Scoundrel director James Dive to help develop a new visual aesthetic, we strapped LED bar lights to the sides of the vehicles to paint the scene with colourful light trails.

With the all-electric IONIQ, tomorrow does look good.