Launching Australia’s first peer-to-peer camera sharing platform.

Canon’s biggest problem is keeping cameras relevant in the age of iPhones. Enthusiasts don’t always have the money for new gear - but we found Canon photographers often have gear they’re not using. And with over 50% of Australians on sharing economy platforms, we saw a real opportunity.

We created a camera sharing platform, transforming the way photographers access gear and opening up new ways to create, experiment, learn and tell stories that otherwise wouldn’t be told.