Hyundai
They called it impossible. We made a TV show to prove them wrong.
To dispel Aussie doubts about EV capabilities, we sent four Hyundai EVs and Hybrids on the challenge of crossing the Nullarbor - 3930 kilometres across some of the harshest terrain on the planet in electric vehicles and hybrids, with teams of Aussie celebs behind the wheels. Along the epic journey we shot all the assets we needed for socials, stills, TVCs, online - while making a prime-time Channel 7 TV show.
Premiering to over a million viewers ‘The Big Trip’ won it’s time slot. All while challenging EV misconceptions and skyrocketing Hyundai’s presence in the EV market.



