White Ribbon
Starting a national conversation by filling an entire newspaper with men’s violence against women articles.
In 2023, men’s violence against women reached epidemic proportions in Australia, with one woman killed every nine days by a current or former partner. Despite 48,000 articles published on the subject in nine months, Aussie men simply weren’t taking any interest. Or action.
So we created The Daily Issue - a 196-page special edition newspaper featuring just 1% of those articles, juxtaposed with the top 10 reasons men give for their inaction, unearthed from our Australia-wide research.
2,000 copies were hand delivered to politicians, journalists, influencers and men’s groups. The articles and reasons reformatted into large format donated media including OOH, street posters, radio and TVCs.








