Tourism Victoria
Melbourne is a creative, exciting, ever-changing city with extraordinary surprises to be discovered in every basement, rooftop and laneway.
Melbourne is a creative, exciting, ever-changing city with extraordinary surprises to be discovered in every basement, rooftop and laneway. There really is no wrong turn in such a friendly, creative, and playful city like this.
But Melbourne’s major strength was also its achilles’ heel, for apart from the major attractions which most had see and visited, people really didn’t know where to go.
So we had to convince people to take a playful approach to travel in Melbourne, for no matter which way you turned, you’re bound to find something truly special.




