Experiments designed to shift creative thinking behind the lens. And spark conversation.

A photograph is shaped more by the person behind the camera than by what’s in front of it. To prove this we invited six photographers to a portrait session with a twist.

'Decoy' is one of six experiments from The Lab, designed to shift creative thinking behind the lens. Special thanks to the photographers who participated in this experiment: Chris Meredith, Jin Lim, Lyndal Irons, Kate Disher-Quill, Franky Tsang and Tristan Stefan Edouard.