Appointing UFC champ Alex Volkanovski as Tyro’s “Chief Tap Out Officer”.

HOW TO SPICE UP B2B MARKETING TO DRIVE BRAND & PRODUCT AWARENESS IN A COMPETITIVE MARKET!  

TheBig Buyout campaign was developed to drum up support for Aussie businesses by giving them a chance to win one of two $10K “buyouts”.  We appointed Alex Volkanovski as Tyro’s official “Chief Tap Out Officer” to buy one of everything at select Aussie businesses, drawing hoards of crowds and media to cover the event!  Each buyout featured it's own hero film and assets across social, digital, web, PR, influencer and offline campaigns. Across PR, social, digital and influencer partnerships – we hit over 25M combined impressions.